What the Colors in Your Closet Are Saying About You
Fashion is a form of self-expression. Because appearance is so vital to first impressions, it is best to present yourself in such a way that allows you to feel confident. In order to do so, it is key to always stay true to your own personal style. What we don’t always realize is that what we wear can also affect those around us on a daily basis. Similar to the way companies utilize color in order to evoke certain emotions about their brands, people also have the ability to incorporate specific colors into their wardrobe to attract a specific type of attention. The psychology behind they way we see and interpret colors has more meaning than many of us may realize.
Different hues can change not only our own individual emotions, but also the emotions of others around us. This is why specific colors are suggested for major events like job interviews, and perhaps nerve-wracking occasions like first dates. Being aware of such distinctions will reveal reasons for certain branding techniques, common assumptions that often come with different styles, and even the cause of changing moods with changing attire. Take a look at our guide to the psychology of colors and get ready to discover the true benefits (and drawbacks) of your favorite colors.
Red is almost always associated with some form of intensity or aggressiveness; it can also help the wearer make a bold statement, or appear more persuasive.
- Feelings: active, passionate, strong
- Possible Negatives: may give off an impression of anger
- When to Wear: going on a date
- When Not to Wear: interviewing for a job
Blue is most often associated with depth and stability.
- Feelings: confident, calm, trustworthy, understanding, intelligent
- Possible Negatives: may appear to others as cold or impersonal
- When to Wear: interviewing for a job or attending the first day at new job
- When Not to Wear: meeting new people during events such as networking mixers
Reminiscent of the shining sun, yellow exudes an energetic vibe and an infectious sense of happiness.
- Feelings: fresh, creative, optimistic, youthful
- Possible Negatives: may be inappropriate in professional settings, distracting or attention-grabbing
- When to Wear: working in groups or directing group activities
- When Not to Wear: going to an job interview that requires business formal attire
Green most often points to the harmony of nature and health, but is also utilized to remind audiences of money and wealth.
- Feelings: relaxed, peaceful, hopeful
- Possible Negatives: as the saying goes, “green with envy”
- When to Wear: studying or needing to be focused
- When Not to Wear: giving a formal presentation
Purple encourages prosperity and is known for its nod to royalty and a luxurious lifestyle.
- Feelings: powerful, romantic, ambitious, creative
- Possible Negatives: some may experience an unwelcoming sense of mystery
- When to Wear: feeling in need of some inspiration
- When Not to Wear: appearing in court
Although one of the brighter hues, orange is widely accepted as a color that promotes productivity.
- Feelings: energetic, friendly, confident
- Possible Negatives: viewers have been known to assume a level of ignorance in the wearer
- When to Wear: exercising
- When Not to Wear: pitching an idea
Black is most often associated with a sense of seriousness or formality.
- Feelings: bold, dramatic, luxurious, classic
- Possible Negatives: may come off as uninviting
- When to Wear: attending an event with an ambiguous dress code
- When Not to Wear: attending a wedding
Pink is popular for representing femininity, but can also be utilized as a force of high energy.
- Feelings: sweet, happy, playful, loving
- Possible Negatives: stereotypical connotations of immaturity or naivety
- When to Wear: meeting the parents
- When Not to Wear: acting in an authoritative position
Brown is associated with a nurturing spirit and the earth.
- Feelings: reliable, supportive
- Possible Negatives: may be viewed as strongly conservative
- When to Wear: working with children
- When Not to Wear: asking for a promotion
Gray is associated with sophistication, and is the color most often suggested to wear to job interviews.
- Feelings: confident, intelligent, reliable
- Possible Negatives: may be viewed as having a somber disposition
- When to Wear: interviewing for a job
- When Not to Wear: meeting the parents
White is widely known for being associated with cleanliness and purity.
- Feelings: fresh, simplicity, goodness, innocence
- Possible Negatives: may appear to others as cold or distant
- When to Wear: planning an event
- When Not to Wear: attending a wedding